Affirm: Buy now, pay over time

🇺🇸 United States
Affirm, Inc  | 
70
ASO score
Text
70/100
Reviews
100/100
Graphic
60/100
Other
0/100
rating
App Rating
4.5
rating
Votes
1.69M
rating
App Age
10y 3m
rating
Last Update
Dec 03, 2025

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.53
4.2
+8%
Number of Ratings (Voted)
1.7M
26.8K
+6 209%
App Age
10y 3m
8y 3m
+24%
In-app Purchases Price
$0
$141
Update Frequency
16d
437d
-96%
Title Length
30
27
+11%
Subtitle Length
30
26
+15%
Description Length
2 359
1 923
+23%
Number of Screenshots
169
1206
-86 %
Size
204MB
85MB
+139 %

Category Ranking in United States

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Top Nov 30, 2025 Dec 07, 2025
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Top Nov 30, 2025 Dec 07, 2025
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Top Nov 30, 2025 Dec 07, 2025
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Ranking Keywords in United States

Keywords App Rank
Illustration
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Text ASO

Title (
Characters: 30 of 30
)
Affirm: Buy now, pay over time
Subtitle (
Characters: 30 of 30
)
Flexible payments, big savings
Description (
Characters: 2359 of 4000
)
Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S., or pay with Affirm on Apple Pay. Why you’ll love the Affirm app: • See your purchasing power front and center • Shop brands with clear, flexible payment options • Discover deals, 0% APR options, and plans over 12 months • Set up AutoPay or easily make early or one-time payments • Request to pay over time with the Affirm Card online or in-store Take your Affirm Card everywhere: • Get a physical card and use it anywhere Visa is accepted in the U.S. • No credit impact to apply, and no card or annual fees • Discover 0% APR options or flexible plans at top brands, in-store and online • Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details. Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed. The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses. Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.}
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Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.5
1 689 126 voters

Some Latest Reviews

Sniuziq
05 Dec, 2025
5
I bought a complete bedroom set with 3 different dressers and a Vanity and put it all on AFFIRM ! Easy payment plan !
AnnoyedAardvark
05 Dec, 2025
1
Got locked out of account when trying to pay off a loan. The company refused all attempts to unlock my account to pay the bill. I cancelled the purchase on the vendor’s end ultimately. Despite customer service saying it would not appear on credit score, many people on the Affirm Reddit confirmed credit hits as well as loans being sent to collections after the company refused to allow timely payment. I requested in- writing documentation showing they would not impact credit score in case anything hit the credit report that might need contesting but their support refused to give me documentation or concrete proof of no liability until I threatened them with legal action and reporting to the state AG, whereupon they immediately sent me the documentation and closed my account. Good riddance. This service was apparently once good but was sold to new ownership and also has had several class action lawsuits over the past few years. I do not recommend this service. The lack of transparency and inability to talk to a person capable of handling actual customer support make it basically unusable. I wish I could give it zero stars.
MzGracie
05 Dec, 2025
5
I absolutely love the convenience and flexibility!
raggie ann
05 Dec, 2025
5
Affirm has the most professional customer service group around. They are helpful, reassuring, and kind, assisting me effectively with a dispute against a company committing fraud. Despite some unprofessional behavior on Med Liv Spa which has been shocking , such as ignoring my emails and blocking my number, Anthony stands out as a role model for your company. He has made me feel comfortable in an uncomfortable situation. Thank you Affirm! Vicki Reynolds
Someday soon 550
04 Dec, 2025
5
Makes getting things you want easy just keep up your payments and they will increase your limit Been with them for a few years no complaints at all would definitely recommend to others
Nken89ad
04 Dec, 2025
1
I never will use affirm again. They now report to credit raising my DTI.
luwhit
03 Dec, 2025
1
I’ve always qualified for interest free loans, but the two (3?) options I got during 2 recent Amazon purchases both stuck me w/interest!! I’ve just gotten an interest free loan on PayPal so I’m positive my credit rating hasn’t changed! And I’ve never been late w/a payment! So the problem is not w/my credit. My problem is with Affirm and/or Amazon! Really makes me mad!!! Wish I didn’t have to use them!! I really prefer PayPal- they always give me a shorter, interest-free choice (“pay in 4”) and a more lengthy, w/interest option. It’s a fair choice. I always choose the interest-free loan and make it work. Also, it’s easy to set up automatic payments on PayPal. Anyway, if Affirm gave me an interest-free offer, I think I would like them a lot more..!
lonelyeye
03 Dec, 2025
3
I’ve been a responsible Affirm user for months, but when I actually needed support, the experience was disappointing. I was denied their hardship option and, when I reached out again for help, support didn’t address my situation.. just sent generic policy replies that didn’t solve anything. Affirm feels flexible with small purchases, but when it comes to bigger loans or real financial challenges, there’s no grace, no flexibility, and no real human support. For a company built around “helping people pay over time,” the lack of actual help when customers need it most is frustrating.
Wait One Moment!
03 Dec, 2025
5
Affirm is the best ever for me because I am able to shop for things that I don't have to wait forever to afford. The payment plan works well with my budget. I love to make my payments to affirm because Affirm is the best ever. Love you Affirm team! Thank you!

Other

Additional Information
Rating:
4.53
Voted: 1.69M
App Store Link:
Website:
Email: -
Privacy Policy:
Categories: Shopping, Finance
Size: 204MB
App Age: 10 years 3 months
Release Date: Aug 24, 2015
Last Update: Dec 03, 2025
Version: 3.318.1
Version history
3.318.1
Dec 03, 2025
• Bug fixes & performance improvements
3.318.0
Nov 12, 2025
• Bug fixes & performance improvements

More by Affirm, Inc

Version history