Simple: AI Weight Loss Coach

🇺🇸 United States
AM APPS LTD  | 
50
ASO score
Text
51/100
Reviews
50/100
Graphic
60/100
Other
0/100
rating
App Rating
4.7
rating
Votes
493.13K
rating
App Age
6y 6m
rating
Last Update
Dec 10, 2025
rating
iAP
$29.95 - 90

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.7
4.68
+0.4%
Number of Ratings (Voted)
472.5K
846.4K
-44%
App Age
6y 6m
9y 0m
-29%
In-app Purchases Price
$37
$49
-23 %
Update Frequency
12d
23d
-47%
Title Length
28
26
+8%
Subtitle Length
19
27
-30%
Description Length
3 676
3 286
+12%
Number of Screenshots
1336
1476
-9 %
Size
241MB
351MB
-31 %

Category Ranking in United States

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Top Dec 05, 2025 Dec 12, 2025
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Top Dec 05, 2025 Dec 12, 2025
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Top Dec 05, 2025 Dec 12, 2025
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Ranking Keywords in United States

Keywords App Rank
심플다이어트 ~기록만 하면 끝! 간단한 체중관리~
out out
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Text ASO

Title (
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Simple: AI Weight Loss Coach
Subtitle (
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Lasting weight loss
Description (
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AI health coach for lasting weight loss Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions. For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy. What you get with Simple An AI coach trained by experts Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere. Instant food feedback with Avo Vision Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go. Easy, personalized workouts Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy. A real-time Success Score, designed to keep you on track Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals. Sustainable results without the stress Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting. Meet Blinky: your emotional support fluff Most weight loss apps give you charts and streaks. Simple gives you Blinky. He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos. Blinky makes consistency fun: - Daily motivation—“What will Blinky say today?” - Playful accountability—reactions that keep you logging. - Streak rewards—stay consistent and earn golden Blinky. It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss. Features you’ll love - Personalized weight loss coaching from Avo™ - Photo-based nutrition feedback with Avo Vision - Beginner-friendly, personalized workout plans - Honest, playful motivation from Blinky - Quick food, water, activity, and weight logging - iOS Home Screen widget & Apple Health + Watch integration Why Simple works Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last. That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more. And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps. We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences. For further information, please visit https://support.apple.com/en-gb/HT202039. Privacy Policy: https://simple.life/privacy.htm Terms and Conditions: https://simple.life/tos/}
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Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.7
493 134 voters

Some Latest Reviews

vermontdriver
05 Dec, 2025
2
Coach needs to research brand rather than assume content of protein bar. Brand is specified in snack reporting. I assume that AI is adept at this kind of research. It makes a difference.
Oow-oow
05 Dec, 2025
1
Too hard to find and follow a meal plan. Exercise plan is well spelled out, but not eating plan. I chose to follow the 14 day meal plan sent to me-shopped, but recipes on the app don’t match the 14 day meal plan given. Takes too long to figure things out. It’s more work than help! And now having to add a nickname when everything is taken takes FOREVER!
uidce beatha
05 Dec, 2025
5
This is a perfect program for me. It is easy to use. Coach is very supportive and encouraging. I love the instant analysis after entering my meals. Hydration recording and yoga videos. This is excellent and if anyone is thinking about joining please do, you will be pleasantly pleased with your decision. Thank you Simple
Eshees
05 Dec, 2025
4
I really appreciate how easy it is to add food/drink/activity to my tracking. The app allows for barcode scanning of food. It would be amazing to be able to do it for beverages, too. Also, the app has recommended that I create specialty entries; but doesn’t really offer this for a lot of things. It turns into “what is the closest option” for many things.
Jolie😎
05 Dec, 2025
5
The intermittent fasting helped me to drop a few pounds, along with a daily coach to keep me on track with food choices and exercise, which I like.👍😊
emmyemmemm
05 Dec, 2025
1
There seems to be no way to stop the charges even though I went through Apple Pay it’s been months they are charging me. It was terrible when I had it, the live fasting counter was annoying and couldn’t be adjusted or turned off unless I went to settings. I had an eating disorder relapse and cancelled but it’s still charging me. I tried to find my account history but couldn’t so I tried logging on with another email just in case and it took me through the whole 20 page “building your plan” nonsense and then when it asked if I had an eating disorder I said yes and it prompted me to “change my answer” so I could go forward. Do not download this horrible thing.
billev2k
05 Dec, 2025
3
This is a computer program. It is a tool, a good tool, but a tool nonetheless. The simulated enthusiasm is excessive and out of place.
Red Velvet Cake 0208
05 Dec, 2025
5
I feel like I have someone to motive me toward my goals with genuine intentions
Jamjal
05 Dec, 2025
5
I like seeing what my food intake looks like. It’s prompted me to add healthier items and keep my carbs and fats balanced. The tips and recipes are good. I like the exercise regimen that is easier on my joints.

Other

Additional Information
Rating:
4.74
Voted: 493.13K
App Store Link:
Website: -
Email: -
Privacy Policy:
Categories: Health & Fitness, Lifestyle
Size: 240MB
iAP: 29.95 - 90 $
App Age: 6 years 6 months
Release Date: Jun 18, 2019
Last Update: Dec 10, 2025
Version: 8.27.0
Version history
8.27.0
Dec 10, 2025
Wat is eenvoudiger dan consistent blijven—en glimlachen terwijl je het doet? Ontmoet Blinky, je emotionele steunpluizebol die gezonde gewoonten leuk maakt. Hij viert je successen, moedigt je aan tijdens uitdagingen, en houdt je dag na dag gemotiveerd. Hij zet zich in voor je doelen en zal je eraan houden—en geloof ons, je wilt hem echt niet teleurstellen. Maak kennis met reeks—je persoonlijke uitdaging om te zien hoe ver je kunt gaan zonder je ritme te breken. Elke dag dat je volhoudt, groeit je reeks—en Blinky wordt trotser (en een beetje dramatischer als je een dag mist). Met Blinky aan je zijde, hebben gebruikers een 7% toename in succes met afvallen—en we zijn nog maar net begonnen. Die maakt van regelmaat iets leuks, persoonlijks, en verslavends (op de beste manier). Bovendien laat de nieuwe Success Score je je voortgang in realtime zien met elke registratie, weging en training. Zie je score—en Blinky's opwinding—groeien naarmate je gezonde gewoontes zich opstapelen. Consistentie voelde nog nooit zo Simple—of zo leuk.
8.26.1
Dec 05, 2025
Quoi de plus simple que de rester régulier—et de sourire pendant que vous le faites? Découvrez Blinky, votre boule de poils de soutien émotionnel qui rend les habitudes saines amusantes. Il célèbre vos réussites, vous encourage face aux défis, et vous aide à rester motivé·e jour après jour. Il s’implique dans vos objectifs et vous tiendra à les respecter—et croyez-nous, vous n’aurez pas envie de le décevoir. Voici la série—votre défi personnel pour découvrir jusqu'où vous pouvez aller sans rompre votre rythme. Chaque jour où vous gardez le cap, votre série s'allonge—et Blinky devient plus fier (et un peu plus dramatique si vous manquez un jour). Avec Blinky à vos côtés, les utilisateur·rice·s ont observé 7% d'amélioration de la réussite de la perte de poids—et nous ne faisons que commencer. Il rend la régularité amusante, personnelle, et addictive (dans le bon sens). De plus, le nouveau score revient vous permet de voir vos progrès en temps réel à chaque enregistrement, pesée et entraînement. Regardez votre score—et l’enthousiasme de Blinky—augmenter à mesure que vos habitudes saines s’accumulent. La constance n'a jamais semblé aussi Simple—ou aussi amusante.
Version history