YNAB

🇺🇸 United States
You Need A Budget LLC  | 
52
ASO score
Text
55/100
Reviews
50/100
Graphic
60/100
Other
0/100
rating
App Rating
4.6
rating
Votes
73.74K
rating
App Age
10y 2m
rating
Last Update
Dec 10, 2025
rating
iAP
$14.99 - 98.99

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.61
4.67
-1%
Number of Ratings (Voted)
73.6K
3.2M
-98%
App Age
10y 1m
7y 10m
+30%
In-app Purchases Price
$62
$68
-9 %
Update Frequency
13d
29d
-55%
Title Length
4
23
-83%
Subtitle Length
29
28
+4%
Description Length
3 939
3 051
+29%
Number of Screenshots
1248
1382
-10 %
Size
137MB
285MB
-52 %

Category Ranking in United States

All
New
Trending Up
Trending Down
Top Dec 07, 2025 Dec 14, 2025
No results were found!
Top Dec 07, 2025 Dec 14, 2025
No results were found!
Top Dec 07, 2025 Dec 14, 2025
No results were found!

Ranking Keywords in United States

Keywords App Rank
moneycoach speaks russian
out out
budget planner арр
-5 12 -5
бюджет ок
out out
budgetup: мои расходы и доходы
out out
подсчет финансов
in 15 in
Illustration
Analyze this and other apps using Asolytics tools

Text ASO

Title (
Characters: 4 of 30
)
YNAB
Subtitle (
Characters: 29 of 30
)
Never worry about money again
Description (
Characters: 3939 of 4000
)
Have you ever worried about money? You are not alone. Download YNAB, get good with money, and never worry about money again. “We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020 Start your free one-month trial and stop feeling like you’re bad with money. “YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix." -Kyle, again. We didn’t even pay him to say this, but maybe we should. Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year. “A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.” -Kat, YNAB user since 2016 Benefits and Features STOP ARGUING ABOUT MONEY …and start planning your life, together -Create and share unlimited plans with up to six people with one subscription -Real time updates between devices make it easy to keep everyone informed -Cheaper than couples counseling STOP DROWNING IN DEBT …and start seeing progress with your paydown -Make a plan to pay down debt by calculating time and interest saved with the Loan Planner -Avoid new credit card debt with YNAB’s clever built-in spending categorization feature -Enjoy the benefits of a debt-paying community and resources STOP FEELING DISORGANIZED …and start feeling totally in control -Securely link financial accounts to automatically import transactions -Easily add transactions manually, if you prefer -Ask Siri to update your plan or provide expense category balances on the go START REACHING MORE GOALS …and stop thinking your future is limited -Keep your priorities and goals in focus -Visualize progress as you go -Watch your net worth climb START SPENDING CONFIDENTLY …and stop feeling guilt, doubt, and regret -Calculate your “Cost to Be Me” -Make a flexible, proactive spending plan -Always know how much you have to spend START FEELING SUPPORTED …and stop feeling like you’re alone in this -Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish) -Join workshops and attend live Q&A sessions -Become part of our community of genuine, amazingly supportive people who get it -Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-with-money people. (Seriously.) The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good with money? (You seem ready! And we already really like you, so please join us.) Free for 30 Days, then Monthly/Annual Subscriptions Available Subscription Details -YNAB is a one-year auto-renewable subscription, billed monthly or annually. -Payment will be charged to iTunes Account at confirmation of purchase. -Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. -Account will be charged for renewal within 24-hours prior to the end of the current period. -Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. -Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096) Terms of Use: https://www.ynab.com/terms/?isolated Privacy Policy: https://www.ynab.com/privacy-policy/?isolated California Privacy Policy: https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated }
Read more

Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.6
73 742 voters

Some Latest Reviews

F-L-C
04 Dec, 2025
1
Change for change sake. Every update they make things slower todo. Once a great app. UI/UX is awful. Anyone would have thought they have hired Alan Dye 🤯
Mitchellllllllllllllllllllllll
04 Dec, 2025
5
Think of it less as a confusing spreadsheet or strict guide, and more as a flexible tool where you and a partner can keep track of everything that costs you money. It takes a few months to get the hang of it, and it can very humbling. Highly recommend watching a variety of videos and reading multiple articles to get the hang of it. But it is well worth learning how to use and it makes the following things easy to save up for: yearly bills, birthdays, holidays, upcoming trips, monthly bills, and so on. There’s not many services I have a strong loyalty to, but this app is truly an exception. Please don’t ruin this app.
dscizzy
04 Dec, 2025
2
Been using YNAB for years, since back when Jesse was still heavily involved. It’s a shame how thoroughly they have broken their own iOS application— each update some new horror. Every time YNAB for iOS manages to get worse— I avoid using the app and stick to the web version at this point. Hoping to try out alternatives soon.
beth1570
04 Dec, 2025
1
Canceled my free trial as I could not connect any Australian banks to this software. Why am I going to pay a decent amount of money for a big feature that is not available to me?
PickleOfTheNorth
03 Dec, 2025
2
Fantastic, essential software. Insane, extortionate pricing. Profit over all else. It’s been years, and they still refuse to create a tiered system for users that do not need bank import or all the training they offer for ‘free’. Unforgivable disregard for customers, especially long-term ones. What you get is great, but you pay for more than you get by a wide margin.
KebWip
03 Dec, 2025
4
Great app but two features are missing automatic rules to add the payee / category and integration with Emirates NBD please.
Nicknamednick2
03 Dec, 2025
1
Opens with a weird series of prompts to build a mock budget then immediately prompts you to create a mandatory account and a paid subscription. For a budget app. No free, anonymous content available to see if it's worth using. Dozens of other choices out there that aren't squeezing you for a budget app.
Chops-Mcgee
02 Dec, 2025
1
As the title says. Will not link with HSBC making it quite pointless.
Spokenbyfaith
02 Dec, 2025
1
I have been trying to cancel this thing and it still has NoT cancel!!! I didn’t put any of my info here!

Other

Additional Information
Rating:
4.65
Voted: 73.74K
App Store Link:
Website:
Email: -
Privacy Policy:
Categories: Productivity, Finance
Size: 136MB
iAP: 14.99 - 98.99 $
App Age: 10 years 2 months
Release Date: Oct 20, 2015
Last Update: Dec 10, 2025
Version: 25.38
Version history
25.38
Dec 10, 2025
We’ve squashed some bugs and made some improvements so that you never worry about money again.
25.37
Dec 03, 2025
Planning spending for your next big step? That’s your goal! And now you can make it official. Choose your most important category as your goal, and it’ll show up front and center every time you open the Home tab. Whether you’re saving for a cross-country move, planning for a baby, knocking out debt, or booking that long-awaited trip, your dollars can stay focused on what matters most. You’ve been giving them jobs—now give them a mission. And if your mission gets interrupted by a stuck Direct Import connection? You can now reset it yourself from the Manage Connections screen, no support ticket required! It’s the same fix we’ve always recommended, just easier, faster, and smoother than your uncle’s holiday storytelling.
Version history