Direct Line

🇺🇸 United States
Direct Line Group plc  | 
20
ASO score
Text
25/100
Reviews
0/100
Graphic
40/100
Other
0/100
rating
App Rating
4.4
rating
Votes
14.08K
rating
App Age
1 year 5m
rating
Last Update
Dec 11, 2025

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Installs
102.2K
5.9M
-98%
Rating
4.4
4.32
+2%
Number of Ratings (Voted)
14K
10M
-100%
App Age
1y 4m
7y 1m
-80%
In-app Purchases Price
$0
$142
Update Frequency
27d
108d
-75%
Title Length
11
26
-58%
Short Description Length
29
69
-58%
Description Length
1 546
2 754
-44%
Number of Screenshots
56
902
-94 %
Has Video?
No
0% has videos
Size
0MB
0MB

Category Ranking in United States

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Top Jan 04, 2026 Jan 11, 2026
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Top Jan 04, 2026 Jan 11, 2026
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Downloads

Downloads Graph
Downloads icon
Total
97.9K
Last month icon
Last month
7.1K

Text ASO

Title (
Characters: 11 of 50
)
Direct Line
Short Description (
Characters: 29 of 80
)
Insurance in your hands. 24/7
Description (
Characters: 1546 of 4000
)
With the Direct Line app you can manage your car or home insurance 24/7, track renewals and get help. We're on it. We've packed the Direct Line app with features to make managing your insurance easier. Access your policy details, car insurance documents and get support, securely and conveniently on the go. Check and manage your cover Access your policy details anytime. You can also make changes to your cover in the app with no need to call. Track your renewals Stay on top of your renewal dates for car, home and pet policies all in one place. Your policy documents Get your motor policy documents and insurance certificates quickly with the app. Review saved quotes View all your Direct Line quotes in one place for easy comparison. Help and support Ask our Virtual Assistant a question, send us a WhatsApp or call us if needed. Fast and secure sign-in Set up face or fingerprint ID on your phone for speedy sign-in. Quickly access your insurance policy Add your car, home or pet policies to your Google wallet for quick access to your details. Your car details in one place See information about your vehicle in our new car overview feature. Turn on notifications to get reminders when your MOT and tax is due. Only available for Motor policyholders. Get the latest petrol and diesel prices Get notified of fuel prices each week. Only available for Motor policyholders. We're committed to introducing new features to help simplify your insurance. Make sure you keep your app updated for the best experience.}
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Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.4
14 075 voters

Some Latest Reviews

Stu Houchin
05 Jan, 2026
1
it couldn't link to my policy. it also had some functionality issues when trying to add my DOB
mary bevan
04 Jan, 2026
5
got a quote direct very quickly and colleague very knowledgeable and polite
Barbara Robinson
31 Dec, 2025
5
Loving the App, so easy to use. Great options for insurance, been with Direct Line for about 4 years, and even though I shop around each year, I always get a better deal with Direct Line.
Ibrahim M
18 Dec, 2025
1
Can't sign in. App doesn't seem to recognise my email. Tried uninstalling deleting cache ect. Very disappointing as I've only just taken out a policy.
Angus Whitton
15 Dec, 2025
1
Horrific - there doesn't seem to be any humans employed by Direct line.
Robert Bowen
15 Dec, 2025
1
Anything Direct Line is Abysmal, their Customer Service and trying to contact them by phone text or E mail all not fit for purpose.? Why is this the case in 2025!
Maureen Bircham
27 Nov, 2025
5
I recently had a write off accident and was dealt with professionally, kindly and empathetically at all stages of the process. DL could not be faulted.
Joseph Furber
22 Nov, 2025
2
Nothing against Direct Line they seem very helpful However, this app is so horrific, for home insurance, there is literally no point in it, it will log you out constantly or just load up the Direct line website and asks you to log in again then tells you to use the app, you might as well go directly to the website or preferably use a PC until they just say talk to our bot on WhatsApp
nigel smith
06 Nov, 2025
5
Very helpful operators when phone in to make any changes to policy j

Other

Additional Information
Rating:
4.4
Voted: 14.08K
Google Play Link:
Website:
Email: -
Privacy Policy:
Categories: Finance
Size: -
Installs: 97.88K
App Age: 1 year 5 months
Release Date: Aug 23, 2024
Last Update: Dec 11, 2025
Version: 1.2.58(2)
Version history
1.2.58(2)
Dec 11, 2025
1.2.57(2)
Dec 05, 2025

More by Direct Line Group plc

Version history