Version history
e.l.f. Cosmetics and Skincare
32
ASO score
Text
25/100
Reviews
60/100
Graphic
40/100
Other
0/100
App Rating
4.3
Votes
244.8K
App Age
5y 11m
Last Update
Dec 05, 2025
Compare with Category Top Apps
|
Metrics
|
Current App
|
Category Top Average
|
Difference
|
|---|---|---|---|
|
Installs
|
1.1M
|
23.6M
|
-95%
|
|
Rating
|
4.29
|
4.23
|
+1%
|
|
Number of Ratings (Voted)
|
81.9K
|
12.9M
|
-99%
|
|
App Age
|
5y 11m
|
7y 1m
|
-16%
|
|
In-app Purchases Price
|
$0
|
$151
|
|
|
Update Frequency
|
51d
|
116d
|
-56%
|
|
Title Length
|
29
|
23
|
+26%
|
|
Short Description Length
|
84
|
62
|
+35%
|
|
Description Length
|
2 933
|
1 823
|
+61%
|
|
Number of Screenshots
|
1507
|
847
|
+78
%
|
|
Has Video?
|
No
|
0% has videos
|
|
|
Size
|
0MB
|
0MB
|
|
Category Ranking in United States
7 days
Last 7 days
Last 30 days
Last 90 days
Last 180 days
Last year
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
5
|
4
|
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
No results were found!
|
||
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
5
|
4
|
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
No results were found!
|
||
Downloads
Downloads Graph
Total
1.1M
Last month
18.4K
Text ASO
Title
(
Characters:
29
of 50
)
e.l.f. Cosmetics and Skincare
Short Description
(
Characters:
84
of 80
)
Beauty for every eye, lip & face. Earn rewards, play games, connect with others.
Description
(
Characters:
2933
of 4000
)
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.}
Read more
Other
Additional Information
| Rating: | |
| Voted: | 244.8K |
| Google Play Link: | |
| Website: | |
| Email: | |
| Privacy Policy: | |
| Categories: | Shopping |
| Size: | - |
| Installs: | 1.07M |
| App Age: | 5 years 11 months |
| Release Date: | Dec 30, 2019 |
| Last Update: | Dec 05, 2025 |
| Version: | 2024.AW-1.3.8 |
Version history
2024.AW-1.3.8
Dec 05, 2025
2024.AW-1.3.6-4-g8a661874f
Oct 10, 2025