e.l.f. Cosmetics and Skincare

🇺🇸 United States
e.l.f. Cosmetics  | 
32
ASO score
Text
25/100
Reviews
60/100
Graphic
40/100
Other
0/100
rating
App Rating
4.3
rating
Votes
244.8K
rating
App Age
5y 11m
rating
Last Update
Dec 05, 2025

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Installs
1.1M
23.6M
-95%
Rating
4.29
4.23
+1%
Number of Ratings (Voted)
81.9K
12.9M
-99%
App Age
5y 11m
7y 1m
-16%
In-app Purchases Price
$0
$151
Update Frequency
51d
116d
-56%
Title Length
29
23
+26%
Short Description Length
84
62
+35%
Description Length
2 933
1 823
+61%
Number of Screenshots
1507
847
+78 %
Has Video?
No
0% has videos
Size
0MB
0MB

Category Ranking in United States

All
New
Trending Up
Trending Down
Top Nov 30, 2025 Dec 07, 2025
5
4
Top Nov 30, 2025 Dec 07, 2025
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Top Nov 30, 2025 Dec 07, 2025
5
4
Top Nov 30, 2025 Dec 07, 2025
No results were found!

Downloads

Downloads Graph
Downloads icon
Total
1.1M
Last month icon
Last month
18.4K

Text ASO

Title (
Characters: 29 of 50
)
e.l.f. Cosmetics and Skincare
Short Description (
Characters: 84 of 80
)
Beauty for every eye, lip & face. Earn rewards, play games, connect with others.
Description (
Characters: 2933 of 4000
)
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories. JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad: • Earn points ANYWHERE you shop when you upload your receipt on the app. • Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. • Shop the latest drops and sales before anyone else with early access. • Enjoy a free gift and double points during your birthday month. • Level up your tier for more exclusive perks like free shipping for Icon members. BE EXTRA WITHOUT PAYING EXTRA. Get instant access to gifts with purchase and special offers on makeup and skin care. TRY OUR UPGRADED SHADE FINDER. Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app. E.L.F. SHOPPABLE STORIES. Stay up to date with the latest drops and discover new holy grails. FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON. Virtually try on all your fave products and find your perfect shade matches. PLAY GAMES TO EARN POINTS. We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way! SWIPE TO LIKE. Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist. JOIN BEAUTY SQUAD COMMUNITY. Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others. GET INSTANT HELP WHILE SHOPPING IN STORE. Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients. ALWAYS STAY IN THE KNOW. Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales. KEEP TABS ON YOUR E.L.F. ORDER. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products. SHARE THE E.L.F. LOVE. Find makeup and skincare products & look straight from the product page. elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world! e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.}
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Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.3
244 799 voters

Some Latest Reviews

Delilah McLaughlin
29 Nov, 2025
5
I like how there is a feature to see what shade looks good on me
Tonya Worthington
27 Nov, 2025
5
got my orders quickly and love the application tips
Jessica Lewis
25 Nov, 2025
5
one of my favorite apps ! so easy and they always have deals.
Gwen Lovett
25 Nov, 2025
3
great but not. although the app is packed with tons of features and a great reward system, there are some small odd things I don't like. product ratings aren't displayed on the search results and other places I think it should be shown. removing an item from the cart places it on the wishlist every time. other things I don't like. but really cool that a beauty brand has such a cool app.EDIT: You actually can remove items from your cart without them going to the wishlist, but it's not obvious how
Alyona Borovska
25 Nov, 2025
5
I love this app! it's easy to navigate and saves my time.
Shannen
25 Nov, 2025
5
the app is really easy to use and I haven't had any trouble navigating it. plus I love how you can filter the products by shade its so helpful because I don't have to look through dozens of products to see whether or not they have the shade I want I can just filter it out and get it in the shade
Hannah
22 Nov, 2025
5
I love being able to get rewards and taking the quiz to figure out what is best for my skin
Amber Barkley
22 Nov, 2025
5
I love how you can earn points to use towards products but it's really buggy. some pages don't ever load and it took me 2 days to be able to finalize my purchase.
Wholeloaf No Jiffy
22 Nov, 2025
1
no offer is applying accordingly! Contacted them which took several days for a response that was VERY non chalant and unhelpful! No resolution! No product! My first time trying to order that failed! I'll take my business elsewhere!!

Other

Additional Information
Rating:
4.26
Voted: 244.8K
Google Play Link:
Website:
Email:
Privacy Policy:
Categories: Shopping
Size: -
Installs: 1.07M
App Age: 5 years 11 months
Release Date: Dec 30, 2019
Last Update: Dec 05, 2025
Version: 2024.AW-1.3.8
Version history
2024.AW-1.3.8
Dec 05, 2025
2024.AW-1.3.6-4-g8a661874f
Oct 10, 2025
Version history