Emma - Budget Planner Tracker

🇺🇸 United States
Emma Technologies LTD.  | 
34
ASO score
Text
33/100
Reviews
60/100
Graphic
28/100
Other
0/100
rating
App Rating
4.4
rating
Votes
544.06K
rating
App Age
8y 2m
rating
Last Update
Jan 05, 2026
rating
iAP
$3.99 - 169.99

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Installs
918.6K
6.2M
-85%
Rating
4.31
4.34
-0.7%
Number of Ratings (Voted)
240.6K
10.7M
-98%
App Age
8y 2m
7y 3m
+13%
In-app Purchases Price
$64
$140
-54 %
Update Frequency
17d
99d
-83%
Title Length
29
26
+12%
Short Description Length
73
69
+6%
Description Length
4 016
2 829
+42%
Number of Screenshots
701
956
-27 %
Has Video?
No
0% has videos
Size
0MB
0MB

Category Ranking in United States

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Top Jan 02, 2026 Jan 09, 2026
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Downloads

Downloads Graph
Downloads icon
Total
908.4K
Last month icon
Last month
24.6K

Text ASO

Title (
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Emma - Budget Planner Tracker
Short Description (
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Money dashboard & spending tracker. Manage bills & subscriptions.
Description (
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Meet Emma, your financial super app 👋 ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy}
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Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.4
544 063 voters

Some Latest Reviews

G Muller
03 Jan, 2026
1
Just downloaded and I can't try the 7 day trial without giving payment details. And you've tiered it all so it's not good value hiding behind a paywall. Plus you have the cheek to try and set up contacts with any banks before telling us about the subscription service. That's just plain rude. Going to uninstall and disable everything else now.
Edward
02 Jan, 2026
1
App would probably be alright if stopped trying to make you pay and sign up every 5 seconds
YumSoup
01 Jan, 2026
1
Can't even try the app without it popping up for you to pay the subscription at every turn. Not even worth trying if you're money conscious.
Martin McDowell
30 Dec, 2025
1
Not sure if there is a free plan but they immediately demand payment method. Don't trust this and I don't want this rubbish accessing my bank account. Uninstalled immediately. Not worth the paid version if you ask me. Plenty of better tools out there.
Catalin
28 Dec, 2025
1
why would someone pay for this when I can do all that via my online banking ? waste of money, uninstalled after 2 minutes
Warren Smith
26 Dec, 2025
5
I've been using this app for about a year and it works great. Links to all my bank accounts and credit cards in one place. It shows statistics for how much I've spent that month, as well as income to make sure I am aware how I spend and what I spend it on. The free does provide some light insights, but better to go for the plus tier.
Patryk Jankowiak
25 Dec, 2025
1
pay over £100 to check how much you spend? you must be very stupid to pay for this instead of checking everything by yourself.... i just tried it and for me is useless.
David Barrow
23 Dec, 2025
1
I'd give less if I could. After trying to set up an account and giving Emma App permission to access my bank account records, only then it asks for payment for yet another subscription despite it saying there's a free trial. Please don't waste your time or give up your banking privacy
Egons Zile
23 Dec, 2025
5
Nice piece of software to track your money. It gets slowly even better.

Other

Additional Information
Rating:
4.37
Voted: 544.06K
Google Play Link:
Website:
Email:
Privacy Policy:
Categories: Finance
Size: -
iAP: 3.99 - 169.99 $
Installs: 908.39K
App Age: 8 years 2 months
Release Date: Oct 30, 2017
Last Update: Jan 05, 2026
Version: 1.39.2
Version history
1.39.2
Jan 05, 2026
1.39.0
Dec 16, 2025
Version history