Version history
IPSY: Personalized Beauty
44
ASO score
Text
33/100
Reviews
100/100
Graphic
40/100
Other
0/100
App Rating
4.8
Votes
12.57M
App Age
8y 9m
Last Update
Nov 03, 2025
Compare with Category Top Apps
|
Metrics
|
Current App
|
Category Top Average
|
Difference
|
|---|---|---|---|
|
Installs
|
4M
|
5.8M
|
-30%
|
|
Rating
|
4.68
|
4.16
|
+13%
|
|
Number of Ratings (Voted)
|
4.3M
|
4.2M
|
+2%
|
|
App Age
|
8y 9m
|
4y 8m
|
+85%
|
|
In-app Purchases Price
|
$0
|
$35
|
|
|
Update Frequency
|
87d
|
178d
|
-51%
|
|
Title Length
|
25
|
26
|
-4%
|
|
Short Description Length
|
30
|
72
|
-58%
|
|
Description Length
|
2 180
|
2 815
|
-23%
|
|
Number of Screenshots
|
1584
|
1076
|
+47
%
|
|
Has Video?
|
No
|
0% has videos
|
|
|
Size
|
0MB
|
0MB
|
|
Category Ranking in United States
7 days
Last 7 days
Last 30 days
Last 90 days
Last 180 days
Last year
| Top | Dec 23, 2025 | Dec 30, 2025 |
|---|---|---|
|
8
|
8
|
| Top | Dec 23, 2025 | Dec 30, 2025 |
|---|---|---|
|
No results were found!
|
||
| Top | Dec 23, 2025 | Dec 30, 2025 |
|---|---|---|
|
No results were found!
|
||
| Top | Dec 23, 2025 | Dec 30, 2025 |
|---|---|---|
|
No results were found!
|
||
Downloads
Downloads Graph
Total
4M
Last month
18.5K
Text ASO
Title
(
Characters:
25
of 50
)
IPSY: Personalized Beauty
Short Description
(
Characters:
30
of 80
)
The ultimate beauty membership
Description
(
Characters:
2180
of 4000
)
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.}
Read more
Other
Additional Information
| Rating: | |
| Voted: | 12.57M |
| Google Play Link: | |
| Website: | |
| Email: | |
| Privacy Policy: | |
| Categories: | Beauty |
| Size: | - |
| Installs: | 4.02M |
| App Age: | 8 years 9 months |
| Release Date: | Mar 27, 2017 |
| Last Update: | Nov 03, 2025 |
| Version: | 4.1.0 |
Version history
4.1.0
Nov 03, 2025
Improved user experience.
4.0.0
Sep 05, 2025
Fixes and improvements.