IPSY: Personalized Beauty

🇺🇸 United States
ipsy  | 
44
ASO score
Text
33/100
Reviews
100/100
Graphic
40/100
Other
0/100
rating
App Rating
4.8
rating
Votes
12.57M
rating
App Age
8y 9m
rating
Last Update
Nov 03, 2025

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Installs
4M
5.8M
-30%
Rating
4.68
4.16
+13%
Number of Ratings (Voted)
4.3M
4.2M
+2%
App Age
8y 9m
4y 8m
+85%
In-app Purchases Price
$0
$35
Update Frequency
87d
178d
-51%
Title Length
25
26
-4%
Short Description Length
30
72
-58%
Description Length
2 180
2 815
-23%
Number of Screenshots
1584
1076
+47 %
Has Video?
No
0% has videos
Size
0MB
0MB

Category Ranking in United States

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Downloads

Downloads Graph
Downloads icon
Total
4M
Last month icon
Last month
18.5K

Text ASO

Title (
Characters: 25 of 50
)
IPSY: Personalized Beauty
Short Description (
Characters: 30 of 80
)
The ultimate beauty membership
Description (
Characters: 2180 of 4000
)
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.}
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Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.8
12 565 226 voters

Some Latest Reviews

Rene
23 Dec, 2025
2
If you are relying on them to pick out random items every month. I don't think they really consider your age. My first kit included a four pack of sparkly dark dark browns and even darker purples eyeshadow, and things I just would never have any use for. the lip gloss was okay, so it was worth the five bucks that cost me to try it out. but wouldn't continue subscription.
Chelsea Grove
13 Dec, 2025
1
I hate the app I cannot speak for anybody else but I hate it I spoke with the AI part of the app three times trying to cancel my membership and got money took off of my debit card and never received any item whatsoever and they will not refund me my money back
just me
12 Dec, 2025
1
Keep sending me items that I have requested to only send rarely. And then do not send me the items stated that I was supposed to get in my bag. Replacing them with other items that I don't want or need.
Trina
07 Dec, 2025
3
I live ipsy but the app hasn't worked right since the day I downloaded it
Anne-Marie Doucet
07 Dec, 2025
1
App won't even let me log in. if you click log in, it just gives you a page 404 screen
Lisandra Blanco
05 Dec, 2025
1
Es la aplicación con peor soporte técnico, porq no responden ni solucionan tu problema hace tiempo cancelé y de pronto me han cobrado $183 anual no se ni porque, no responden tus mensajes y cuando lo hacen sin lógica alguna.Obvio no tienen teléfono para responder al servicio al cliente porq no dan la cara de su mal trabajo y estafa.No la recomiendo para nada
Jessica Raby
05 Dec, 2025
1
I do not want this trial size junk nor do I want anything else from this place everything works on this app unless you're trying to get to your account and cancel the subscription. so now they keep trying to charge me, I want my subscription canceled! I will never use this service again!
Kelly Holly
30 Nov, 2025
4
love Ipsy, and when you have enough products for now. you can start ordering again, whenever you want.
Skyler Altieri
29 Nov, 2025
1
Awful. Awful. Awful customer service. can't get a live person. doesn't have a phone number to call. and double charges no one wants to address but definitely quick to take your money back and the two plans I got I only got one box. The lady I dealt with didn't answer my questions and then never got back to me. Absolutely awful. I waited the 24+ hours and still nothing. Honestly so disappointed in the customer care. All they want is the money and dont value their customers. DO NOT RECOMMEND!!!!

Other

Additional Information
Rating:
4.76
Voted: 12.57M
Google Play Link:
Website:
Email:
Privacy Policy:
Categories: Beauty
Size: -
Installs: 4.02M
App Age: 8 years 9 months
Release Date: Mar 27, 2017
Last Update: Nov 03, 2025
Version: 4.1.0
Version history
4.1.0
Nov 03, 2025
Improved user experience.
4.0.0
Sep 05, 2025
Fixes and improvements.
Version history