Version history
Ulta Beauty: Makeup & Skincare
50
ASO score
Text
49/100
Reviews
100/100
Graphic
28/100
Other
0/100
App Rating
4.6
Votes
10.59M
App Age
13y 1m
Last Update
Oct 19, 2025
Compare with Category Top Apps
|
Metrics
|
Current App
|
Category Top Average
|
Difference
|
|---|---|---|---|
|
Installs
|
8M
|
5.7M
|
+41%
|
|
Rating
|
4.54
|
4.13
|
+10%
|
|
Number of Ratings (Voted)
|
5.3M
|
4M
|
+32%
|
|
App Age
|
13y 1m
|
4y 7m
|
+186%
|
|
In-app Purchases Price
|
$0
|
$35
|
|
|
Update Frequency
|
44d
|
153d
|
-71%
|
|
Title Length
|
30
|
25
|
+20%
|
|
Short Description Length
|
34
|
70
|
-51%
|
|
Description Length
|
1 140
|
2 642
|
-57%
|
|
Number of Screenshots
|
446
|
1093
|
-59
%
|
|
Has Video?
|
No
|
0% has videos
|
|
|
Size
|
0MB
|
0MB
|
|
Category Ranking in United States
7 days
Last 7 days
Last 30 days
Last 90 days
Last 180 days
Last year
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
2
|
2
|
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
No results were found!
|
||
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
No results were found!
|
||
| Top | Nov 30, 2025 | Dec 07, 2025 |
|---|---|---|
|
No results were found!
|
||
Downloads
Downloads Graph
Total
8M
Last month
76.1K
Text ASO
Title
(
Characters:
30
of 50
)
Ulta Beauty: Makeup & Skincare
Short Description
(
Characters:
34
of 80
)
Top brand haircare & fragrance
Description
(
Characters:
1140
of 4000
)
Download the Ulta Beauty app today and get everything you love about Ulta Beauty right at your fingertips.
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.}
Read more
Other
Additional Information
| Rating: | |
| Voted: | 10.59M |
| Google Play Link: | |
| Website: | |
| Email: | |
| Privacy Policy: | |
| Categories: | Beauty |
| Size: | - |
| Installs: | 7.96M |
| App Age: | 13 years 1 month |
| Release Date: | Nov 08, 2012 |
| Last Update: | Oct 19, 2025 |
| Version: | 10.7 |
Version history
10.7
Oct 19, 2025
This update brings new features for an enhanced shopping experience:<br> <br>- Instantly track your points, status, and offers with the new Loyalty Module.<br>- The Ulta Beauty app now accepts Venmo as a payment method. Check out quickly and securely with your Venmo balance or linked card.<br>- Fixes to some production bugs for a seamless shopping experience.
10.6.1
Oct 13, 2025
This update brings new features for an enhanced shopping experience:<br> <br>- Beauty Profile provides personalized recommendations based on your preferences.<br>- Easily find and reorder your previous purchases with Buy Again.<br>- Apply for the Ulta Beauty Rewards® Credit Card and receive instant in-app results using a simplified credit application.<br>- Fixes to some production bugs for a seamless shopping experience.