Version history
PrettyLittleThing
54
ASO score
Text
59/100
Reviews
50/100
Graphic
60/100
Other
0/100
App Rating
4.4
Votes
195.32K
App Age
9y 5m
Last Update
Dec 15, 2025
Compare with Category Top Apps
|
Metrics
|
Current App
|
Category Top Average
|
Difference
|
|---|---|---|---|
|
Rating
|
4.4
|
4.44
|
-0.9%
|
|
Number of Ratings (Voted)
|
194.9K
|
515.5K
|
-62%
|
|
App Age
|
9y 4m
|
8y 10m
|
+6%
|
|
In-app Purchases Price
|
$0
|
$51
|
|
|
Update Frequency
|
22d
|
40d
|
-45%
|
|
Title Length
|
17
|
24
|
-29%
|
|
Subtitle Length
|
28
|
26
|
+8%
|
|
Description Length
|
1 026
|
2 507
|
-59%
|
|
Number of Screenshots
|
1008
|
1071
|
-6
%
|
|
Size
|
102MB
|
293MB
|
-65
%
|
Category Ranking in United States
7 days
Last 7 days
Last 30 days
Last 90 days
Last 180 days
Last year
| Top | Jan 01, 2026 | Jan 08, 2026 |
|---|---|---|
|
49
|
47
|
| Top | Jan 01, 2026 | Jan 08, 2026 |
|---|---|---|
|
No results were found!
|
||
| Top | Jan 01, 2026 | Jan 08, 2026 |
|---|---|---|
|
49
|
47
|
| Top | Jan 01, 2026 | Jan 08, 2026 |
|---|---|---|
|
No results were found!
|
||
Ranking Keywords in United States
| Keywords | App Rank |
|---|---|
|
fashion niva
|
out
out
|
|
аслс
|
out
out
|
|
эйсос
|
out
out
|
|
аsos
|
out
out
|
|
шеин россия
|
out
out
|
|
шэйн
|
out
out
|
|
бергка
|
out
out
|
|
자라
|
in
9
in
|
|
자라zara
|
in
10
in
|
|
бершкп
|
in
12
in
|
Analyze this and other apps using Asolytics tools
Text ASO
Title
(
Characters:
17
of 30
)
PrettyLittleThing
Subtitle
(
Characters:
28
of 30
)
Shop Women's Clothing Online
Description
(
Characters:
1026
of 4000
)
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.}
Read more
Other
Additional Information
Version history
79.12.0
Dec 15, 2025
App Improvements and Bug Fixes
79.11.0
Dec 10, 2025
App Improvements and Bug Fixes