Blue Rewards

🇺🇸 United States
Al-Futtaim Group  | 
20
ASO score
Text
11/100
Reviews
0/100
Graphic
60/100
Other
0/100
rating
App Rating
2.9
rating
Votes
1.79K
rating
App Age
5y 8m
rating
Last Update
Nov 03, 2025

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
2.98
4.46
-33%
Number of Ratings (Voted)
1.8K
498.7K
-100%
App Age
5y 8m
8y 5m
-33%
In-app Purchases Price
$0
$45
Update Frequency
36d
40d
-10%
Title Length
12
24
-50%
Subtitle Length
0
26
Description Length
554
2 499
-78%
Number of Screenshots
780
1081
-28 %
Size
256MB
281MB
-9 %

Category Ranking in United States

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Top Dec 06, 2025 Dec 13, 2025
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Top Dec 06, 2025 Dec 13, 2025
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Top Dec 06, 2025 Dec 13, 2025
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Top Dec 06, 2025 Dec 13, 2025
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Ranking Keywords in United States

Keywords App Rank
Illustration
Analyze this and other apps using Asolytics tools

Text ASO

Title (
Characters: 12 of 30
)
Blue Rewards
Subtitle (
Characters: 0 of 30
)
Description (
Characters: 554 of 4000
)
Welcome to Blue! This update is so big, it’s a new Blue! We have a brand new design, smoother experience and exclusive new benefits and features including: • Watch your points grow! Now earn and redeem points for in-app activities including exciting games to play and earn points and referring your friends to Blue • More savings to be enjoyed! Thousands of discounts and offers from your favourite brands • New Gift Card options you can purchase in app • Offers just for you! Personalized content and offers curated just the way you want them }
Read more

Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
2.9
1 789 voters

Some Latest Reviews

569twamxlOoe!!
03 Dec, 2025
1
what is your relationship with Mark and Spencer? this is crazy privacy violations. you sending your all data to who knows what. bad app design. cannot signup. all these games and cashbacks. treating users like idiots. horrible app. do not install this. Re: you replied a corporate-speak non-answer. I signed your Privacy Agreement. are you sharing my data with Mark & Spencer or not? whom you sharing it with? your app is a privacy nightmare. and it is bad poorly working app. it actually does not work at all and fails from the start. this should not be in App Store. UPD 2025-09-29: I was forced by M&S to use this app to use my coupon. but guess what? I tried for 5 min to login but cant. SMS never arrives. and I have 5G in the center of Hong Kong. in M&S itself INSIDE their store. this is beyond stupid app. does not work. never works. UPD 2025-12-03: still very horrible app. they just dont care about users.
QED88
23 Nov, 2025
1
Says optional, but you have to complete all personal data to pass step 1. Couldn’t set up password, even though it’s obviously identical and mets criteria. Useless.
JayTCan2022
22 Nov, 2025
1
Blue Rewards nil point . Zero . Tried for 4 weeks to get OTP TO MY MOBILE , it never arrived . I emailed support and followed their recommendations, it didn’t work. Can You please do a proper update. (UPDATED) I know now that in order to register, you need a mobile number linked to WhatsApp. And to give personal information.
Tooo busy....
21 Nov, 2025
1
Why M&S changes their app to this blue rewards which is making the customers having a worst experience?
Fatmahmedl
19 Nov, 2025
1
App is full of glitches promises you rewards but don’t let u even fill out your information (:
Niniarossa
13 Nov, 2025
5
A great lifestyle app. Diversity of Rewards, communicates relevant information.
aubssii
12 Nov, 2025
1
the app offers great things yes, but how can you have access to these offers if YOU CAN’T LOG IN ON THE APP. IT’S LIKE THEIR DATA IS MESSED UP ONCE YOU FORGOT YOUR PASSWORD OR SOMETHING AND YOU TRY TO CHANGE YOUR DETAILS TOO.. it’s just really impossible to log-in. PS I HAVE SENT AN EMAIL NUMEROUS TIMES ALREADY TO THEM. (Team please check lol)
JayTCan2022
11 Nov, 2025
1
Blue Rewards nil point . Zero . Tried for 4 weeks to get OTP TO MY MOBILE , it never arrived . I emailed support and followed their recommendations, it didn’t work. Can You please do a proper update to at least feel you have achieved the first step of signing!!!
GalinaHongKong
10 Nov, 2025
1
Just accept the fact the app doesn’t work in Hong Kong mobile number, it is impossible to login. face the truth - your loyalty points from MS is lost forever and you have been collecting them all for nothing. I sincerely regret I didn’t not use them before it was still MS and still possible to use points. What a terrible scam …

Other

Additional Information
Rating:
2.94
Voted: 1.79K
App Store Link:
Website: -
Email: -
Privacy Policy:
Categories: Lifestyle, Shopping
Size: 255MB
App Age: 5 years 8 months
Release Date: Apr 16, 2020
Last Update: Nov 03, 2025
Version: 3.2.36
Version history
3.2.36
Nov 03, 2025
Update now and make every step and point count! *Walk & Earn – stay active and earn points with every step. *More ways to redeem your points *Improved Blue Advisor with smoother, smarter experience.Update now and make every step and point count!
3.2.35
Sep 23, 2025
Introducing BYD World: your gateway to exploring models, booking test drives, accessing car insights, car owners club and enjoying seamless AI guidance.
Version history