Lose It! – Calorie Counter

🇺🇸 United States
FitNow, Inc.  | 
80
ASO score
Text
90/100
Reviews
100/100
Graphic
60/100
Other
0/100
rating
App Rating
4.7
rating
Votes
881.34K
rating
App Age
14y 8m
rating
Last Update
Nov 26, 2025
rating
iAP
$9.99 - 29.99

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.68
4.69
-0.2%
Number of Ratings (Voted)
878.1K
824.6K
+6%
App Age
14y 8m
8y 11m
+63%
In-app Purchases Price
$35
$49
-29 %
Update Frequency
10d
26d
-61%
Title Length
26
26
Subtitle Length
28
27
+4%
Description Length
3 975
3 273
+21%
Number of Screenshots
2250
1433
+57 %
Size
197MB
351MB
-44 %

Ranking Keywords in United States

Keywords App Rank
the weight loss арр free
1
free weight loss арр
out out
the weight loss & log арр
1
the weight loss & a log арр
out out
lose it! - 칼로리 카운터
out out
food tracker - weight loss арр
out out
calorie tracker арр free
out out
calorie counter: get in shapе
in 1 in
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Text ASO

Title (
Characters: 26 of 30
)
Lose It! – Calorie Counter
Subtitle (
Characters: 28 of 30
)
Food Tracker for Weight Loss
Description (
Characters: 3975 of 4000
)
Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier! SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! uses the proven principles of calorie counting, food tracking, calorie deficit and diet tracking to help you succeed. To get started on your weight loss journey, input your profile details and we’ll calculate the daily calorie budget and schedule . Then, easily track your food, weight, and activity to celebrate your weight loss victories. Change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals. AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and make your weight loss journey simple! LOSE IT! BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to it easy to track meals and exercise directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated PREMIUM PLAN FEATURES • Photo Meal Logging – “Snap It” lets you log meals by taking a picture • AI Voice – Just say “I had 2 eggs, toast with butter and jam.” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – track more than just calories including macronutrients like protein, carbs, fat, sugar; as well as health goals, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - set your intermittent fasting plan and track your fasts in the same app where you track your food • Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. Customize your diet and eating style for personalized weight loss! • Weight Loss Diet Plans – access exclusive personal insights to identify what is hindering or helping your weight loss progress • Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more. Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals—including macros, carbs, protein and calories—and start seeing results in just three days of consistent tracking. Download Lose It! and join our weight loss community, full of members helping us reach our mission to mobilize the world to achieve a healthy weight. No matter your diet needs or weight loss goals, Lose It! can help you find weight loss that fits! Should you choose to purchase a Premium or Boost subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase. Full terms: http://loseit.com/terms }
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Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.7
881 340 voters

Some Latest Reviews

Si Si D.
05 Dec, 2025
5
5/5 I’d recommend to anyone who is trying to be mindful of tracking their food, exercise and progress
YoSef BroSef
05 Dec, 2025
2
Can't see all the info you want without having to change the settings
andreyrd
05 Dec, 2025
2
Not really liking the new design update. Now it takes an extra tap every time I open the app when I want to account how much I am over/under in the week.
Gtagh
04 Dec, 2025
1
They were good but they started to bombard with ads lately for every meal input. Also removed scan bar code option for free users. It's becoming worse every year now. Finally switching for something else.
justmyhonestopinions
04 Dec, 2025
1
There’s seemingly no quick way to see more than 3 macros now. Also the app crashes on iPhone 17 Pro constantly. Open the app, nothing is clickable, close and reopen it and it works. The first open every day is frozen. How in the heck do I go back to seeing all my macros?!
Dr. John Swift
04 Dec, 2025
1
AI kicks in when you need customer service and it is difficult to get an actual person. My problem is still unresolved.
ChantyLam
04 Dec, 2025
1
I’ve used this app for years. I’ve loved the feature at the very top of the “Log” page where it shows my entire weeks budget, how many calories I’m over or under for the week, what specific days previously in the week I was over or under calories, etc. The way it was before made it so quick & easy for me to plan the rest of my week to stay within my targets. Now it only shows me the current days budget. I’m really disappointed with this update. I never send emails or reviews yet I did both today in hopes that this can be resolved soon. I paid for this app & I would hope the least they can do is send through another update to revert this or make that budge section on the Log page custom to weekly or daily.
Pdubba88
04 Dec, 2025
1
Used to love this app but they keep taking away from what I pay for. First they got rid of the brands and restaurant nutrition information now with the new update it is hard to find where your calories are for the week and you can no longer look at previous weeks. Half of the items I scan are no longer coming up. I will not renew and will look for another option. Such a shame! Used to be a great tool
Jrow58
04 Dec, 2025
1
The free version is unusable, I loved this app when I had the year long subscription but now I’m taken out of the app to continue paying which I don’t like so I didn’t renew. Cannot use the free version of this app.

Other

Additional Information
Rating:
4.69
Voted: 881.34K
App Store Link:
Website:
Email: -
Privacy Policy:
Categories: Health & Fitness, Lifestyle
Size: 197MB
iAP: 9.99 - 29.99 $
App Age: 14 years 8 months
Release Date: Apr 09, 2011
Last Update: Nov 26, 2025
Version: 17.6.302
Version history
17.6.302
Nov 26, 2025
Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Not a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya! Happy Tracking!
17.6.301
Nov 21, 2025
Lose It! Is the #1 app for improving your health and reaching your goals. Food Tracking Made Easy Whether you're looking to lose weight, tone up, or just watch what you eat, food tracking is key. With an intuitive interface, best in class barcode scanner, database of over 50 million foods, and calorie schedule that lets you plan to eat more on the weekends, Lose It! makes tracking easy. A Completely Personalized Program Everyone's approach is different which is why Lose It! lets you build the exact program that you want. Interested in intermittent fasting? Eating more protein? Fewer carbs? Less sodium? Calorie cycling? Drinking more water? Integrating with your fitness device? Great -- we'll help you build a program that will let you thrive. And So Much More Lose It! is a one-stop shop where you can build a logging streak, reach weight loss milestones, track health metrics, learn from healthy living articles, connect with other Lose It! members, and get insights into your behaviors. We're excited to welcome you aboard! With over 50 million users worldwide, we're helping people reach a healthy weight every day. Not a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya! Happy Tracking!
Version history