H&M

🇺🇸 United States
H & M Hennes & Mauritz AB  | 
63
ASO score
Text
51/100
Reviews
100/100
Graphic
72/100
Other
0/100
rating
App Rating
4.7
rating
Votes
2.87M
rating
App Age
11y 6m
rating
Last Update
Nov 18, 2025
rating
iAP
JPY120 - 980

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.7
4.45
+6%
Number of Ratings (Voted)
2.7M
485.1K
+455%
App Age
11y 6m
8y 3m
+39%
In-app Purchases Price
$0
$41
Update Frequency
26d
38d
-32%
Title Length
3
24
-88%
Subtitle Length
42
25
+68%
Description Length
722
2 457
-71%
Number of Screenshots
1024
1044
-2 %
Size
184MB
269MB
-31 %

Category Ranking in United States

All
New
Trending Up
Trending Down
Top Nov 30, 2025 Dec 07, 2025
26
33
Top Nov 30, 2025 Dec 07, 2025
No results were found!
Top Nov 30, 2025 Dec 07, 2025
No results were found!
Top Nov 30, 2025 Dec 07, 2025
26
33

Ranking Keywords in United States

Keywords App Rank
h패션
out out
h n m
out out
유니클로 코리아
out out
zara viet nam
out out
zara vietnam
out out
эйч энд эм
out out
유니클로앱
out out
탑텐키즈
out out
자라
out out
sasha
out out
Illustration
Analyze this and other apps using Asolytics tools

Text ASO

Title (
Characters: 3 of 30
)
H&M
Subtitle (
Characters: 42 of 30
)
Your next favourite shirt is one tap away.
Description (
Characters: 722 of 4000
)
Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates. Features: Instant search: Quickly find any item with smarter results. Visual discovery: Snap or upload images for style suggestions. Save favourites: Build wishlists to shop and curate later. H&M Membership: Access points, perks and exclusive rewards. Track orders: Stay updated with real-time delivery information. Restock alerts: Find out first when favourites return. Seamless scanning: Scan in-store items to check sizes online. Experience a more streamlined way to shop — download the H&M app today.}
Read more

Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.7
2 867 928 voters

Some Latest Reviews

Cennet bayramova
04 Dec, 2025
5
İptal butonu kapalı aldıgım ürünü iptal edemiyorum bu nasıl bir uygulama bir daha HM alışveriş yapmam bir haftadır iptal ediyorum bu nedir ya
Mgdln_a
04 Dec, 2025
3
Die App könnte noch besser gestaltet werden, indem man bei den einzelnen Bestellungen sehen würde, wie lange die Rückgabefrist läuft. Es ist momentan super umständlich, dass man sich diese selbst ausrechnen muss oder dafür extra den Kundenservice kontaktieren muss. Bei anderen Online Shops (z.B. Zara) wird das auch angezeigt, was es einem als Kunde deutlich erleichtert.
Arya dna
04 Dec, 2025
3
Bonjour, j’aurais voulu faire des achats mais malheureusement l’application ne fonctionne plus quoi que je fasse, un message en rouge s’affiche à chaque fois que je me connecte ou mettre un article au panier en tant que invité, j’ai même essayé de crée un nouveau compte mais toujours impossible, je ne sais pas si je suis la seule qui m’arrive…j’aimerais trouver une solution svp? 🙏🏻 Merci
Nhaeltzy
03 Dec, 2025
1
WORST CUSTOMER SERVICE EXPERIENCE. NEVER AGAIN. This is honestly the most frustrating online shopping experience I’ve ever had. My H&M order has been stuck on “On the way to your address” for almost FOUR DAYS with ZERO updates. The tracking link they provided doesn’t open, the app shows nothing helpful, and their customer service seems completely uninterested in assisting customers. What’s the point of giving tracking information if it doesn’t even work? I tried reaching out and still got no clear answers—just delays, vague responses, and zero effort to actually solve the issue. For a global brand, this kind of service is unacceptable. Because of this horrible experience, I’ve decided I will NOT claim the product anymore once it arrives, even if it’s Cash on Delivery. I refuse to pay for something handled this poorly. I’m done waiting and dealing with this level of incompetence. H&M seriously needs to fix their app, their tracking system, and their customer support. This whole experience has been nothing but disappointing. Never ordering again.
..zero. ..
03 Dec, 2025
1
Third quality customer service parcel were showing delivered even though they didn’t received to me yet
Tocino2010
03 Dec, 2025
3
Es horrible no poder hacer un cambio ya sea en línea o en tienda
QuickOneG
02 Dec, 2025
1
You can not press “Save” when you edit an adress because the keyboard is overlapping the button, it’s insane
TavoTavitoVv
02 Dec, 2025
4
Por favor!!! Por favor 🙏🏻🙏🏻🙏🏻 Regresen la opción de el envío express…. La paquetería 99minutos no entrega luego los paquetes y son un pésimo servicio.
VCej
02 Dec, 2025
3
I have shopped at H&M my whole entire life. For me my family and for my close ones Lately the prices has been getting so out of control And the materials are getting cheaper and cheaper Can’t wash ur clothes twice from H&M. Especially Sweater, cardigans … Overrated lately. That’s the word overrated I’m sorry but I have to let H&M go

Other

Additional Information
Rating:
4.71
Voted: 2.87M
App Store Link:
Website:
Email: -
Privacy Policy:
Categories: Lifestyle, Shopping
Size: 184MB
iAP: 120 - 980 JPY
App Age: 11 years 6 months
Release Date: Jun 10, 2014
Last Update: Nov 18, 2025
Version: 25.44.2
Version history
25.44.2
Nov 18, 2025
Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like! This release contains a fix that improve the app stability.
25.44.1
Nov 06, 2025
Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like! This release contains a fix that improve the app stability.
Version history