LEGO® Play

🇺🇸 United States
LEGO System A/S  | 
54
ASO score
Text
45/100
Reviews
50/100
Graphic
88/100
Other
0/100
rating
App Rating
4.4
rating
Votes
9.87K
rating
App Age
1 year 5m
rating
Last Update
Dec 09, 2025

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.39
4.39
Number of Ratings (Voted)
9.9K
3M
-100%
App Age
1y 5m
9y 8m
-85%
In-app Purchases Price
$0
$50
Update Frequency
23d
37d
-38%
Title Length
10
23
-57%
Subtitle Length
23
26
-12%
Description Length
3 678
2 314
+59%
Number of Screenshots
738
1179
-37 %
Size
129MB
240MB
-46 %

Category Ranking in United States

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Top Dec 05, 2025 Dec 12, 2025
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Top Dec 05, 2025 Dec 12, 2025
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Top Dec 05, 2025 Dec 12, 2025
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Top Dec 05, 2025 Dec 12, 2025
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Ranking Keywords in United States

Keywords App Rank
게임 소셜 네트워크
out out
게임 소셜 미디어
in 5 in
Illustration
Analyze this and other apps using Asolytics tools

Text ASO

Title (
Characters: 10 of 30
)
LEGO® Play
Subtitle (
Characters: 23 of 30
)
Create, Explore, & Play
Description (
Characters: 3678 of 4000
)
LEGO® Play is the ultimate fun creative app for all brick lovers, builders, and creators! Whether you want to share your favorite LEGO builds or art, experiment with new digital creativity tools, explore creative ideas, or design your own LEGO avatar — the adventure starts here! Explore creative ideas Dive into a world of creative building with fun digital creativity tools and start building your next LEGO masterpiece! • Use the Creative Canvas to upload photos of your LEGO builds, drawings, and art. Decorate them all with awesome doodles and stickers. • Create your own epic stop-motion animations with the Stop-Motion Video Maker, and bring your LEGO sets to life. • Use the 3D Brick Builder to create exciting digital 3D LEGO creations. • Let your creativity run wild with the Pattern Designer, and make unique, eye-catching designs with LEGO tiles. • Share your incredible creations with your friends and the rest of the LEGO community! Join the official LEGO community Discover a safe and creative space to connect with other creators and find inspiration for your next Build. • Share your own creations with your friends and the wider LEGO community. • Explore creative ideas from other LEGO fans and your favorite LEGO characters. • See what your friends are creating and support them with comments and reactions. • Use hashtags to discover content related to your interests Personalize your profile The perfect creative app to express yourself! • Design your own LEGO avatar and choose fun outfits and accessories. • Create a custom username. • Showcase all your creative builds on your profile. Play fun games Challenge yourself in a variety of LEGO games and have fun! Games include: • Lil Wing • Lil Worm • Lil Plane • LEGO® Friends Heartlake Farm Watch LEGO videos Discover fun and inspiring video content! • Watch videos and explore creative ideas to inspire your next build! • Dive into stories from your favorite LEGO themes and characters. Play with friends & explore safely LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely. • Verified Parental Consent is required to unlock the full LEGO Play creative building experience. • All user nicknames, creations, hashtags, and comments are moderated before appearing in the safe social feed. Unlock the full experience with LEGO® Insiders Club Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! You’ll need help from a parent or guardian to create an account. Important information: • The app is FREE and there are no in-app purchases or third-party advertising. • To help create a safe and creative space for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free, and we will not store your personal details. We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building, kids’ learning, and social networking experience. • You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/. • For app support, please contact LEGO Customer Service: www.lego.com/service. • Check if your device is compatible at: https://www.lego.com/service/device-guide. LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2025 The LEGO Group. }
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Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.4
9 871 voters

Some Latest Reviews

MiniSugarStuds
07 Dec, 2025
3
The game is ok it’s just that when joined I logged in and join heartlake farm I logged in to the game and it didn’t even said that I logged in and I kept trying and wouldn’t even let me try and log in.
chonyou333
01 Dec, 2025
3
아니 힘들게 스톱모션 만들었더니 19금이라고 하고 법 살펴봐도 잘못한게 없어서 이의 보냈더니 액션이 잔인하데?! 뭔 액션? 그나마 좋은점은 나는 그걸 계속 볼수 있다는 것과 게임 딱 1개만 있다는 거. 좀 봐주세요 제작자님
Laugreen 2016
30 Nov, 2025
4
In the new gingerbread thing, not whenever I press back it takes like 20 seconds to do it and I don’t know how big I’m doing one of my stickers for it From @Laugreen 2016
SEB&MEB
26 Nov, 2025
2
The mods are worse and I can’t look at the comments in my two meme posts. And they reject anything That has a lightsaber,blaster,sword,Lego, the word doom,the word meme and Halo🫤 All of which were allowed before the latest update 😐👎 oh and I forgot to mention that they don’t allow this emoji 💀anymore . Please fix this and don’t give me the “it’s here to make the app a better place”😑it isn’t. More people have left then joined and all my post about my Lego doom guy have been removed 😐. Hey if you made it this far then have a cookie 🍪 Im not saying I could make a better app but please make the mods work. Sorry for rambling but I Failed to mention that half the time the mods don’t even look at the posts and just immediately reject them 😐. Sincerely dagopher-fish-thing212th🙃 cookies for all!!!🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪🍪
Best math Game made In
18 Nov, 2025
4
I tried making a lego insider account for me but it just wasn’t working I had the thing sent to my email but when I got the code in it wasn’t wanting to work. Still over all this is a good app, i love the mini-games and how there are rules for safety on this. Is there something I’m doing wrong?
嗯,很不错,经用
16 Nov, 2025
1
It’s so bad. like what apps require your credit card or your SSN just to verify you are an adult. once you have an account, you have to get a parent’s account made. It’s a painful process and it takes a long while. I would not use this unless i was extreme forced to. (If you know, you know)
unsatisfied customer3345
14 Nov, 2025
1
i cant even use the animation feature. i tried signing in and it didnt work. terrible app would not reccomend
Best math Game made In
10 Nov, 2025
5
This is an amazing app but when I tried to do the building thing it said something was wrong
LeckerSchnecke
10 Nov, 2025
3
Remember the guy that EVERYONE on the (uk??) server is always complaining about, reporting, and getting their posts reported by? Yeah, he’s back. This is -what- the seventh time now? This guy is BULLYING CHILDREN Lego - OR DO YOU THINK THATS OK?? Right now, that’s the only explanation I can think of, as you keep just letting him back onto the app TIME AND TIME AGAIN. But just to make a point, here is a list of every single rule on the code of conduct he is VIOLATING: 1. Be kInD To OTheRs!!! (Reporting others stuff, and bullying them is not ‘kind’ 2. KeeP yOur cOmmEnTs POsItiVe aNd KiNd!!! (Again, bullying is NOT kind) 3. DoNT hArraSs oTheR PeOplE!! (He is always commenting emojis that do not fit the situation to make others feel judged) 4.SCarInG anD bOTherInG oTHerS iS nOt oK!!! (Bullying and reporting is definitely bothering) Skipping on to number nine… 9. PoSt aS yOUrsElf!! (This guys is acting so ‘big and brave’ it’s ridiculous.) 10. KeEp tHinGs PriVAte!! (Talking about a none existent YT channel to prove a point) 11. Be HOneSt aND FaIR!! (Yup, reporting things isn’t fair) Skipping number 12 13.OuR TeAm keEps ThIngS FAiR!! (And he is interfering with that by reporting our stuff) Oh and may I just add, his previous accounts have had inappropriate nicknames. So Lego, as you can see, this attention seeking sherbet lemon is breaking no less than EIGHT rules in the code of conduct (considerably more than half), and you are doing NOTHING other than seeming to help him along the way?? Please remember that in creating this app, you have charged yourself with the duty of PROTECTING CHILDREN - a duty that you are dramatically failing in. The truth is, Lego Play is a MESS. It will NEVER meet the success of its predecessor. How could it, with its CONSTANT bugs, ongoing unsorted bullying, poor layout, and the only comfort we get from the developers is that ‘cHanGe Is ScARy BuT LeGO PlaY iS GoINg To bE SooOo FuN!!’ Yeah, so you’ve told us for OVER A YEAR. And has the app improved??? NOT IN THE SLIGHTEST!!! If anything, ITS WORSE. So I’ll leave it here. Of course Lego, I don’t expect you to do ANYTHING about this apart from offer me a comfortingly cringe autogenerated reply. Because if you had plans to do anything but that, you would have done it AT LEAST HALF A YEAR AGO when the problems began.

Other

Additional Information
Rating:
4.39
Voted: 9.87K
App Store Link:
Website: -
Email: -
Privacy Policy:
Categories: Social Networking, Entertainment
Size: 129MB
App Age: 1 year 5 months
Release Date: Jul 01, 2024
Last Update: Dec 09, 2025
Version: 2025.16.0
Version history
2025.16.0
Dec 09, 2025
We’ve made the LEGO Play experience even more awesome. How? Well, we fixed some pesky bugs and improved performance in the app. Now you can build even bigger, better than before!
2025.15.0
Nov 24, 2025
Nous avons rendu l’expérience LEGO Play encore plus formidable. Comment ? En corrigeant quelques erreurs et en améliorant les performances de l’application. Tu peux maintenant réaliser des constructions encore plus grandes et encore mieux qu’avant !
Version history