Caribu by Mattel

🇺🇸 United States
Mattel  | 
54
ASO score
Text
58/100
Reviews
50/100
Graphic
60/100
Other
0/100
rating
App Rating
4.2
rating
Votes
14.58K
rating
App Age
11y 11m
rating
Last Update
Jun 12, 2025
rating
iAP
$2.99 - 79.99

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
4.25
4.45
-4%
Number of Ratings (Voted)
14.5K
496.8K
-97%
App Age
11y 11m
8y 4m
+43%
In-app Purchases Price
$41
$46
-9 %
Update Frequency
184d
42d
+343%
Title Length
16
24
-33%
Subtitle Length
29
26
+12%
Description Length
3 709
2 480
+50%
Number of Screenshots
1872
1071
+75 %
Size
114MB
276MB
-59 %

Category Ranking in United States

All
New
Trending Up
Trending Down
Top Dec 06, 2025 Dec 13, 2025
No results were found!
Top Dec 06, 2025 Dec 13, 2025
No results were found!
Top Dec 06, 2025 Dec 13, 2025
No results were found!
Top Dec 06, 2025 Dec 13, 2025
No results were found!

Ranking Keywords in United States

Keywords App Rank
Illustration
Analyze this and other apps using Asolytics tools

Text ASO

Title (
Characters: 16 of 30
)
Caribu by Mattel
Subtitle (
Characters: 29 of 30
)
Read, Draw, Play on Videocall
Description (
Characters: 3709 of 4000
)
Caribu (by Mattel) is the award-winning app that brings families together for interactive, educational, and entertaining virtual playdates! Caribu has created video calling for families with a library of thousands of books, activities, games, and coloring books that will keep children engaged for hours. On Caribu video calls, families can draw, read bedtime stories, solve puzzles, play memory and learning games, make recipes, use digital sticker packs to create new stories, and even view famous artwork together in a real-time video call, no matter how far apart you are. Families across 200+ countries and territories connect on Caribu for immersive and activity-rich kids & family video calls, encouraging fun and educational screen-time. Each Caribu Unlimited plan is a Family Plan - when you subscribe to Caribu Unlimited, access to all of our features (video calls, stickers, coloring books, learning games, storybooks, etc…) will be shared with your contacts. KEY FEATURES • Video calling for kids & family • Read books and draw in coloring books with your kids or grandkids in an engaging video call • Thousands of great and award-winning children’s books and many more added weekly • Paint, color, and draw together without the mess • Use digital stickers to create new stories or dress up Barbie • Play learning games such as tic-tac-toe, word search, and learning puzzles • Cook together and enjoy child-friendly recipes • A wide variety of coloring sheets including everything from wild animals to learn the alphabet • Books available in multiple languages (in order of quantity): English, Spanish, French, Portuguese, Creole, Chinese, Hebrew, and Hindi. • Search by Categories like Age Group, Grade Level, Fairy Tales, Animals, Art, Cooking, and many more THOUSANDS OF STORIES TO READ TOGETHER Hear giggles and share smiles when your little one sees their favorite characters, like: • Thomas & Friends • Daniel Tiger • Barbie • Wheels on the Bus • Goldilocks and the Three Bears • Highlights • Slumberkins • Twinkle, Twinkle, Little Star • Peter Rabbit • Snow White & the Seven Dwarfs • The Wizard of Oz • AND MANY MORE TURN VIDEO CALLS INTO FAMILY ACTIVITY TIME Enjoy Caribu’s constantly updated interactive activities section where you and the kids can color unicorns, dinosaurs, puppies, and draw on blank canvases to calm the kids and make memorable art together over video calls. Paint family masterpieces without the mess and cleanup. PLAY GAMES TOGETHER WITH THE KIDS Check out the activities section for coloring sheets or to solve interactive word puzzles and compete in word searches and tic-tac-toe to strengthen memory and attention for kids, grandparents, and the whole family. Check out our digital sticker packs and use them to dress up Barbie or create new worlds and stories! CELEBRITY READ ALOUD VIDEOS ON-DEMAND When family and friends aren’t around for a virtual playdate, kids can watch celebrities read their favorite books in our Video section. The Read-Aloud videos are on-demand so kids can watch whenever they want. We have Kevin Jonas, LeVar Burton, former NFL Players, Television Actors, Puppets, and more. Web: mattel.com/caribu Caribu - Bringing Families Together In Virtual Playdates If you have any feedback, we’d love to hear from you: ask.caribu@mattel.com ———————————————————— Privacy Policy: https://shop.mattel.com/pages/privacy-statement Terms of Service: https://shop.mattel.com/pages/terms-conditions Caribu Unlimited: Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Users will be charged for renewal within 24-hours prior to the end of the current period. }
Read more

Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.2
14 583 voters

Some Latest Reviews

hdhdhehssjjwwnjsjaixx
22 Jul, 2025
5
I don’t have this app anymore cause I’m older now but I still wanted to write a review so I got this app when it was COVID and I loved it you can call your freinds and play games and read books! You can also call your freinds while playing games! It’s great for kids
TDFarias
15 Mar, 2025
5
My work often takes me away from home and trying to stay connected with my 5 year old is tough. I’m grateful this app allows us to play things together while we video call! Play dates have become a staple of our days. I worry we will exhaust all the content soon!
PiaBerlin
05 Dec, 2024
1
The invitation to family prompts that people make an account and pay money. It’s been confusing for all of the grandparents. This email invitation is super dishonest. It could be easier so that Mattel doesn’t “accidentally”get some sign ups from old people. For shame, Mattel. You could do a much better job. The product itself might be fine, but confusing grandparents to make money is so unacceptable.
Fire999999999
09 Nov, 2024
1
I wish this app had been more upfront about the fact that you have to pay for a subscription to use any of the games or calling/messaging features. How disappointing it was to discover that.
barrkel
17 Sep, 2024
2
The idea of sharing a video call while you read or play together is great but the content is abysmal, it’s the kind of pablum cooked up by committee. Approximately 75% is worthy try-hard stuff with no entertainment or moral value, the rest is designed to market toys by badly transcribing cartoons.
Kripanidhi
02 Sep, 2024
1
I am a paid subscriber at 10 dollars a month and use it to chat with my grandchildren in the US from Bangalore, India. I am from IT Software background. The app worked well initially for a few days and now keeps hanging or dropping when online. Everytime we open a game, the app drops the line and says retry. I have updated the app and locally tested it connecting to my wife’s iPad. Same problem, it was fine a week ago. This is not expected from a company like Mattel, supposed to be reputable and credible. Highly disappointing especially when you have young kids on the other side getting frustrated and unable to play Mattel and Caribu has to take responsibility for charging 10 dollars a month and promising features that don’t work consistently. Sad and unacceptable.
Jaime Burke
31 Aug, 2024
1
we can connect with family and browse the books/activities, but when we click the button to “play” or “read” the app crashes. Needless to say, my six year old is very disappointed!
🍬CANDY GIRL🍬
06 Apr, 2024
2
This app used to be amazing! I loved to use it so I could call my cousins who are to young to use real messages yet. This app was so much fun to use! I went on it today for the first time in a while to call me cousin and guess what… 7 DAY FREE TRIAL THEN A LOT OF MONEY JUST TO MAKE A CALL!!!!!!! 😡. I think this app would be amazing if they didn’t force you to pay! I am also a minor so I can’t afford to pay for the subscription. I guess I will just have to find another way to make ONE CALL to my cousin.
mrbuffneff
05 Apr, 2024
3
We have the iPad 9 with Center Stage. However Caribu does not utilize it and instead cuts off my daughter’s face so my parents can only see half of her. It’s pretty annoying.

Other

Additional Information
Rating:
4.23
Voted: 14.58K
App Store Link:
Website:
Email: -
Privacy Policy:
Categories: Lifestyle, Entertainment
Size: 113MB
iAP: 2.99 - 79.99 $
App Age: 11 years 11 months
Release Date: Jan 04, 2014
Last Update: Jun 12, 2025
Version: 4.1.6
Version history
4.1.6
Jun 12, 2025
Thank you for using Caribu! We strive to update Caribu regularly with bug fixes and performance improvements so you can always have the best Caribu experience.
4.1.5
Oct 07, 2024
Thank you for using Caribu! We strive to update Caribu regularly with bug fixes and performance improvements so you can always have the best Caribu experience.
Version history