IDFA ATT

🇺🇸 United States
Mehmet Bayram  | 
35
ASO score
Text
41/100
Reviews
0/100
Graphic
60/100
Other
0/100
rating
App Rating
5
rating
Votes
7
rating
App Age
2y 5m
rating
Last Update
Oct 22, 2024

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Rating
5
4.31
+16%
Number of Ratings (Voted)
6
13.7K
-100%
App Age
2y 4m
5y 11m
-60%
In-app Purchases Price
$0
$137
Update Frequency
417d
151d
+176%
Title Length
8
20
-60%
Subtitle Length
30
24
+25%
Description Length
3 968
1 764
+125%
Number of Screenshots
1287
1207
+7 %
Size
4MB
150MB
-97 %

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Text ASO

Title (
Characters: 8 of 30
)
IDFA ATT
Subtitle (
Characters: 30 of 30
)
Advertising Identifier & AdMob
Description (
Characters: 3968 of 4000
)
With our app, you can easily access your iOS device IDFA and IP addresses (public and private IP addresses) KEY FEATURES: • Access iOS Device IDFA, Device ID and IP addresses • See your public (external) and private (internal) IP addresses • Stay informed about App Tracking Transparency (ATT) • Generate custom QR codes for your device IDFA and export • Share your IDFA and IP addresses • Quickly see your ATT consent status and navigate to “Privacy & Security” -> “Tracking” settings in order to change your permissions • Quickly add your device to “AdMob Test Devices” • Learn how to configure AdMob app-ads.txt and navigate to your relevant AdMob app-ads.txt configuration page • Learn how to implement ATT for your AdMob-enabled apps THE DEFINITION OF IDENTIFIER FOR ADVERTISERS (IDFA)? The identifier for advertisers (IDFA) is a random device identifier assigned by Apple to a user’s iOS device. Advertisers can use this device ID to track data so they can deliver customized advertising. The IDFA is used for tracking and identifying a user (without revealing personal information) and linking user actions and events to campaigns and channels. The data can then be used to attribute users to specific sources and gain a clear picture of how the types of users that different sources provide, thereby enabling precise campaign optimization and a data-driven user acquisition strategy. The IDFA can also identify when users interact with a mobile advertising campaign, provided the channel offers IDFA tracking and the advertiser tracks users who interact with ads successfully. If this occurs, the IDFA can identify whether specific users click an advert. WHY IS THE IDENTIFIER FOR ADVERTISER (IDFA) IMPORTANT? IDFAs are important because they are an accurate means to track iOS users. By assigning a device to a single IDFA, advertisers have crystal clear certainty about the defining qualities of that user and are able to accurately attribute them to the correct advertising campaign. The IDFA can be reset at any time by the user on each iOS device by going to security and privacy, selecting tracking, and toggling ‘Allow Apps to Request to Track’ off and then on (if they wish to have it on). Each time it is toggled off and on again, the IDFA is reset. While the IDFA’s depersonalization of user data offers a certain level of data protection, it still ultimately allows advertisers and marketers to leverage device specific data and perform targeted advertising as a result. IDFA FOLLOWING IOS 14.5 AND APP TRACKING TRANSPARENCY (ATT) The ability for advertisers to access the IDFA was drastically reduced with the rollout of iOS 14.5 in April 2021 and its corresponding App Tracking Transparency (ATT) framework. Once a device is running iOS 14.5 or later, advertisers and marketers are required to request permission to access the IDFA and track the user at this device ID level. If the user does not opt-in to allow tracking via the IDFA, the only way to perform attribution for campaigns run on iOS is via Apple’s SKAdNetwork (SKAN). WHAT IS APP TRACKING TRANSPARENCY (ATT)? App Tracking Transparency (ATT) is Apple’s user privacy framework. It requires apps on iOS to request user permission—via a pop-up prompt—to access the Identifier for Advertisers (IDFA) and track the user/the device. ATT was introduced with Apple’s iOS 14.5 update in April 2021 to address growing concerns about how much user data app developers could leverage to track and target users. Protecting user data and prioritizing privacy is top of mind for users. With this privacy-centric market in mind, maximizing ATT consent rates is a critical part of iOS strategies for app developers and marketers. The full-visibility insights that can be gained from opted-in data are also critical to informing strategic decisions regarding conversion value mapping and next-generation solutions like predictive analytics. In short, the higher your ATT opt-in rate, the better.}
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Rating
5
7 voters

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Additional Information
Rating:
5
Voted: 7
App Store Link:
Website:
Email: -
Privacy Policy:
Categories: Developer Tools
Size: 3MB
App Age: 2 years 5 months
Release Date: Jul 20, 2023
Last Update: Oct 22, 2024
Version: 1.3.0
Version history
1.3.0
Oct 22, 2024
• iOS 18 support. • Bug fixes and performance improvements.
1.2.0
Feb 16, 2024
• iOS 17 support. • Device ID section added. • UI improvements. • AdMob SDK updated. • Bug fixes and performance improvements.
Version history