Version history
LifeLock Identity
51
ASO score
Text
51/100
Reviews
50/100
Graphic
64/100
Other
0/100
App Rating
4.8
Votes
220.51K
App Age
7y 9m
Last Update
Nov 21, 2025
iAP
$49.99 - 49.99
Compare with Category Top Apps
|
Metrics
|
Current App
|
Category Top Average
|
Difference
|
|---|---|---|---|
|
Rating
|
4.76
|
4.57
|
+4%
|
|
Number of Ratings (Voted)
|
220.5K
|
858K
|
-74%
|
|
App Age
|
7y 9m
|
8y 3m
|
-6%
|
|
In-app Purchases Price
|
$176
|
$57
|
+209
%
|
|
Update Frequency
|
32d
|
47d
|
-32%
|
|
Title Length
|
17
|
25
|
-32%
|
|
Subtitle Length
|
25
|
28
|
-11%
|
|
Description Length
|
3 895
|
2 667
|
+46%
|
|
Number of Screenshots
|
571
|
1203
|
-53
%
|
|
Size
|
295MB
|
196MB
|
+50
%
|
Category Ranking in United States
7 days
Last 7 days
Last 30 days
Last 90 days
Last 180 days
Last year
| Top | Dec 06, 2025 | Dec 13, 2025 |
|---|---|---|
|
13
|
12
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| Top | Dec 06, 2025 | Dec 13, 2025 |
|---|---|---|
|
No results were found!
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| Top | Dec 06, 2025 | Dec 13, 2025 |
|---|---|---|
|
13
|
12
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| Top | Dec 06, 2025 | Dec 13, 2025 |
|---|---|---|
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No results were found!
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Ranking Keywords in United States
| Keywords | App Rank |
|---|
Analyze this and other apps using Asolytics tools
Text ASO
Title
(
Characters:
17
of 30
)
LifeLock Identity
Subtitle
(
Characters:
25
of 30
)
Identity Theft Protection
Description
(
Characters:
3895
of 4000
)
With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right from the app. We’re here to help 24/7.
LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.
We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?
• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**
LifeLock helps you manage your personal information securely on-the-go.
Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:
• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.
• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus
• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.
• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡
• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.
• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡
• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.
No one can prevent all identity theft or cybercrime.
1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit scores and are likely to use a different type of credit score to assess your creditworthiness.
2 Credit features require setup, identity verification and sufficient credit history by TransUnion and/or Equifax. Credit monitoring features may take several days to activate after enrollment.
† We do not monitor all transactions at all businesses.
††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard and Select (Norton 360 with LifeLock Select). And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits under the Master Policy are issued and covered by United Specialty Insurance Company (State National Insurance Company, Inc. for NY State members). Policy terms, conditions and exclusions at: LifeLock.com/legal.
‡ Locking or unlocking your credit file does not affect your credit score and does not stop all companies and agencies from pulling your credit file. The credit lock on your TransUnion file will be unlocked if your subscription is downgraded or cancelled.
‡‡ Our service may not identify all cyberbullying, explicit content, or hate speech.
* Based on an online survey of 5,004 U.S. adults (including 1,171 U.S. adults who have ever experienced ID theft) conducted by The Harris Poll on behalf of Norton™ LifeLock™, January 2023.
** Based on an online survey of 505 U.S. adults who experienced ID theft in 2022, conducted for Norton™ LifeLock™ by The Harris Poll, January 2023.
}
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Other
Additional Information
Version history
2.8
Nov 21, 2025
We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
2.7
Oct 31, 2025
We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
